We recognise that your website is fundamental to the successful marketing and growth of your business. Which is why our starting point is to understand you and why your audience would come to your site rather than your competition. We approach every website from a success perspective. Everything we do is focused upon increasing the ROI to your business.
Be realistic about what your website can achieve. It won't transform your business overnight but it can help streamline processes, attract more interest and engage users if you align their interests with yours. The more you can integrate the website into your business and business systems the more effective and efficient your business will be.
Your site visitors want to be reassured they have come to the right website that can meet their needs, do what they want as quickly as possible and leave. Our job is to make that process as seamless and easy as possible. We undertake a wide range of user testing both in workshops with typical users of your site and using broader on-line tools.
Your audience has a short attention span so keep all of your content concise and to the point. Less is definitely more. At least until they’ve committed to looking deeper into your site. Identify with their need, prove your expertise and offer them a next step. Attract your visitor’s attention and then direct them to where they can engage with you.
Good design is the essence of online branding. Intelligent design enables your visitors to intuitively achieve their goal - and to leave happy. This, in turn, enhances your brand.
Obviously, your website needs to look good and reflect your organisational values. We believe a contemporary site is simple, well laid out and offers clarity and simplicity. But, above all, it needs to facilitate the customer journey building upon the user testing and wireframes.
At Pro-Marketeers we have developers who live, breath and code WordPress. The possibilities are endless. An example is Adventure Connections which has a custom-made booking engine and Customer Relationship system as well as an advanced activity and accommodation booking engine.
You should market your site across digital media channels. SEO is still the best starting point but this needs to be supported by a targeted social media campaign and a good content marketing strategy which sould include:
a) What problem can you solve for the site visitor?
b) How can you help them and prove you have the capability to solve their problem?
c) What should they do next? i.e. get in touch for a free consultation, download a whitepaper etc.