Power Legal is one of the leading agencies supporting commercial no win no fee litigation. However, they needed a fresh approach to enagaging and managing their clients.
Clinton - Pro-Marketeers
Power Legal have been a dominant force in the sector of commercial litigation and helping businesses that couldn't otherwise afford it get access to justice. However, they had relied on their existing website for too long and it wasn't providing the value to the business that it should. Power Legal decided that it was time to refresh the brand and introduce new clients to the benefits of Commercial No Win No Fee Litigation.
The priority was to target specific audiences and enable them to engage as simply and quickly as possible. We therefore, created a new site focusing upon the primary consumer need; ACCESS TO JUSTICE. The best way to engage is to empathise. Be clear about who you are targeting, what their problem is and what you can do for them. This is the approach we took with the new branding and website.
Power Legal now has a website that punches way above its weight. When you compare the clean modern lines and the simple impactful website against its competitors, the difference is clear. The site performs well in Google and has a high conversion rate with users landing on the site. This is the result of a clear and simple targeted message which resonates with the target audience.
A unique business proposition with effective web marketing.
Key to effective client management.